Privacy Policy

Last updated: October 1, 2026

This Privacy Policy explains how The Change Champions ("we", "us") handles personal information when you use thechangechampions.com, download our materials, or receive our emails. We keep what we collect to a minimum. We do not sell your personal information.

If you have any questions, or want to use any of your rights, email hello@thechangechampions.com.

1. Information we collect

Information you give us

• Email address and first name (optional) when you request the 7-Day Reset Starter Kit or another download.
• Newsletter preference: whether you ticked the box to receive our weekly letter.
• Purchase details when you buy the Complete Perimenopause Toolkit: your name and email address as provided by PayPal, the order and transaction IDs, the amount, and how many times your download link is used. We never see or store your card or bank details; PayPal processes the payment.
• Messages you send us by email.

Please do not send us health information. We do not ask for it and our forms are not designed to hold it. The symptom check-in, quiz, "save" buttons, and comment boxes on the site run in your browser only; we do not receive or store your answers.

Information collected automatically

• Analytics (only if you accept cookies): Google Analytics records pages viewed, approximate location (city/country), device and browser type, referring site, and similar usage data, using cookies. It does not run unless you click "Accept" on our cookie banner.
• Pinterest tag (only if you accept cookies): loaded through Google Tag Manager, it tells Pinterest which pages you viewed and whether you bought the Toolkit, together with cookie identifiers and device details, so we can see how our Pinterest posts and any Pinterest ads perform. It does not run unless you click "Accept", and it never runs if your browser sends a Global Privacy Control signal.
• Privacy-friendly traffic statistics: Cloudflare Web Analytics counts page views and performance without cookies and without identifying you.
• Technical and security logs: our host, Cloudflare, processes your IP address and request details to deliver the site securely and protect it from abuse.

2. How we use it

We do not use your information for automated decision-making or profiling that has legal or similarly significant effects on you.

3. Cookies

We use only the cookies needed for the site to work, plus Google Analytics cookies (such as _ga and _ga_*, which last up to 2 years) and Pinterest tag cookies (such as _pin_unauth and _epik, which last up to 1 year) only if you click "Accept". Your choice is saved in your browser so we do not ask again.

You can change your mind at any time using Cookie settings in the site footer, or by clearing your browser cookies. You can also opt out of Google Analytics across all websites with Google's opt-out browser add-on.

4. Who we share it with

We share information only with service providers who help us run the site, under contracts that limit how they may use it:

• Cloudflare, Inc.: website hosting, security, database (where sign-up details are stored), and cookie-free analytics.
• Google LLC: Google Analytics and Google Tag Manager (only with your consent) and Google Fonts, which receives your IP address to deliver the site's typefaces.
• unpkg / jsDelivr content networks: deliver open-source code libraries the site needs to run, and receive your IP address when doing so.
• Pinterest, Inc.: receives Pinterest tag data (only with your consent) under its own privacy policy, and may use it to measure and personalize ads.
• PayPal, Inc.: processes payments for the Toolkit under its own privacy statement. Card and bank details go directly to PayPal and are never shared with us.
• Substack, Inc.: sends our weekly newsletter. If you opt in to the newsletter, we pass your email address to Substack, which then manages your subscription under its own privacy policy. You can unsubscribe from any email.

We may also disclose information if required by law, to protect our rights or the safety of others, or as part of a sale or transfer of the website. We do not sell or rent your personal information. If you accept cookies, the Pinterest tag may count as "sharing" for cross-context behavioral advertising under some US state privacy laws. You can opt out at any time with Cookie settings (choose Decline), and we treat a Global Privacy Control signal as an opt-out.

5. How long we keep it

• Sign-up details: until you ask us to delete them or unsubscribe, and in any case no longer than 3 years after your last interaction with us.
• Purchase records: as long as needed for tax and accounting (generally up to 7 years). Download links expire after 30 days.
• Google Analytics data: 14 months, then automatically deleted.
• Pinterest tag data: kept by Pinterest in line with its own privacy policy.
• Emails you send us: up to 2 years, unless needed longer for a legal reason.
• Security logs: kept by Cloudflare for short periods in line with its own policies.

6. Your rights and choices

Depending on where you live, you may have the right to:

• access the personal information we hold about you and get a copy;
• correct inaccurate information;
• delete your information;
• withdraw consent at any time (for example, unsubscribe or change cookie settings), without affecting earlier processing;
• object to or restrict certain processing, and ask for your data in a portable format;
• opt out of the "sale" or "sharing" of personal information (we do not sell it; to opt out of sharing through the Pinterest tag, use Cookie settings or Global Privacy Control);
• not be discriminated against for using your rights.

To use any of these rights, email hello@thechangechampions.com. We will respond within the time required by law (usually within 30 or 45 days) and may need to verify your identity. You may use an authorised agent where the law allows.

US residents of states with consumer privacy laws (including California, Colorado, Connecticut, Virginia and others) have the rights above as provided by those laws. If we decline your request, you may appeal by replying to our decision.

UK and EEA residents can also complain to their data protection authority, such as the UK Information Commissioner's Office (ico.org.uk), although we would appreciate the chance to help first.

7. International transfers

We are based in the United States and our providers may process information in the US and other countries. Where UK or EEA data protection law applies, transfers rely on appropriate safeguards such as the EU–US Data Privacy Framework (and its UK extension) or standard contractual clauses used by our providers.

8. Security

We use reasonable safeguards, including encrypted connections (HTTPS) across the whole site and access-controlled storage. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. Children

The Service is for adults. It is not directed to children, and we do not knowingly collect personal information from anyone under 18 (or under 13 for the purposes of the US Children's Online Privacy Protection Act). If you believe a child has given us information, contact us and we will delete it.

10. Do Not Track and Global Privacy Control

Google Analytics and the Pinterest tag only run after you actively accept cookies. If your browser sends a Global Privacy Control (GPC) signal, we treat it as an opt-out of sharing and the Pinterest tag does not load, even if you accepted cookies. Browsers' Do Not Track signals are not a recognized standard, so we rely on your cookie choice and GPC instead. We also honor opt-out requests sent by email.

11. Changes to this policy

We may update this Privacy Policy from time to time. We will post the new version here with a new "Last updated" date and, if the changes are significant, we will let subscribers know by email.

12. Contact us

The Change Champions
Email: hello@thechangechampions.com